After the release of AmazonSmile back in 2013, controversy has critics everywhere talking about Amazon and what they’re trying to accomplish with the more “charitable” version of the website. AmazonSmile is a version of Amazon that donates a portion of its profit to charity, the charity is chosen by the buyers and any non-profit organization can sign up. Amazon didn’t want to ruin the Smile experience, so all the great features about Amazon.com are included in AmazonSmile.

However, AmazonSmile has been getting the roast from people all over the Internet. The biggest issue people see with AmazonSmile is how little they actually donate which is 0.5 percent. This means that Amazon has to raise $1000 to donate $5 to the charity of the buyers choice.

Supporters of AmazonSmile think that even though Amazon doesn’t give much to charities, it shouldn’t shy people from using AmazonSmile. They believe that if more people used AmazonSmile like they use Amazon, then the amount of donations will be massive. Considering how many transactions occur on Amazon every day, charities would start seeing huge donations if more people made the switch to AmazonSmile.

While the concept of AmazonSmile is brilliant and good for the heart, people claim that the charities just don’t get enough funds. Some users feel that the amount of money they have to put into Amazon for a charity to make a real profit seems impractical. Alan Cantor of The Chronicles of Philanthropy states, “Let’s say that over the holidays they purchase $25,000 worth of goods from Amazon…you will get a kickback of $125.”